Undoubtedly one of the finest shops in Filey is All Seasons Fruit and Vegetables, located on John Street, two minutes from The Beach. Not only are the range of fruit and veg the freshest and most carefully chosen for miles, but it nearly always comes at a fraction of the cost of the pesticide-ridden vacuum-sealed dross available at the supermarkets. Coupled with that, Natalie’s Mum (Angela) also makes the finest preserves and pickles known to mankind.

No fancy labels; no gingham covered jar lids, it’s what’s in the jar that is important here. And oh boy, does it deliver! It’s you’re partial to strawberry jam or a bit of lemon curd you will not regret popping by to secure a jar. It will be the first of many trips to charming local shop.

Independent shops like this are the lifeblood of Filey, the proud proprietors care for what they do and it’s undeniably reflected in the quality of the produce and service. Another reason why Filey does – and will – make you smiley!